Alphabet Inc.
Communication ServicesGoogle Search, YouTube and Google Cloud
$162.48 -0.51% today · Market cap $2.01T
Step 1 · The business
What does it do?
Alphabet is Google's parent. Most of its money comes from ads shown in Search and YouTube; Google Cloud is a fast-growing second business.
How it makes money
Share of yearly revenue
Step 2 · The case for
Why might investors care?
What people like about it, then how the business is doing — each number in plain words.
- Search remains the default for billions of people
- Lots of cash to invest
How it's doing
Revenue growth
Sales grew 13% over the past year.
Large companies often grow 3–10% a year.
Profit margin
It keeps about $26 of profit from every $100 of sales.
Varies by industry: retailers ~3%, software 30%+.
Price / earnings (P/E)
Investors pay $23 for each $1 of yearly profit.
The S&P 500 average is around 20–25×.
Dividend yield
Pays about $0.50 a year for every $100 of stock.
Steady, mature companies often pay 2–4%.
Step 3 · The case against
What could go wrong?
The risks people point to, and how bumpy owning it can be.
- AI chatbots could change how people search
- Regulators are challenging parts of the business
Typical yearly swing
In a typical year the price might end ~29% above or below where it started.
The S&P 500 swings about 17% a year.
If the market fell 15%
A broad 15% fall would move GOOGL about 15% in MAVEST's scenario model.
A learning scenario, not a forecast.
Debt level
Little debt, so less pressure when times are tough.
Step 4 · Your turn
Before you decide
Questions worth answering for yourself — there are no right answers.
- 157% of sales come from search ads. What happens if that slows down?
- 2If you already own Communication Services companies, does this add something new — or more of the same?
In your portfolio
You haven't built a practice portfolio yet. Thinking this through starts one, or open Portfolio Lab.
Starts the Decision Coach · practice money · you choose the amount
Price history
Simulated history on mock data. A price move alone isn't a reason to decide.
$162.48-0.51% today
+22.25% over 1Y · Market cap $2.01T
What others are thinking
Reasoning shared by other learners — not tips.
No one has shared research on GOOGL yet. Yours could be the first.
Others in Communication Services
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Facebook, Instagram and WhatsApp
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Mcap $1.28TNetflix Inc.
NFLX · Communication Services
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DIS · Communication Services
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$92.40 -0.30%
Mcap $168B