Nike Inc.
Consumer DiscretionaryAthletic shoes and apparel
$94.50 -0.40% today · Market cap $148B
Step 1 · The business
What does it do?
Nike designs and sells sneakers, sportswear and equipment worldwide, through its own stores and app and through retailers.
How it makes money
Share of yearly revenue
Step 2 · The case for
Why might investors care?
What people like about it, then how the business is doing — each number in plain words.
- One of the most recognized brands in the world
How it's doing
Revenue growth
Sales grew 0% over the past year.
Large companies often grow 3–10% a year.
Profit margin
It keeps about $11 of profit from every $100 of sales.
Varies by industry: retailers ~3%, software 30%+.
Price / earnings (P/E)
Investors pay $27 for each $1 of yearly profit.
The S&P 500 average is around 20–25×.
Dividend yield
Pays about $1.60 a year for every $100 of stock.
Steady, mature companies often pay 2–4%.
Step 3 · The case against
What could go wrong?
The risks people point to, and how bumpy owning it can be.
- Newer brands are taking market share
- Sales slow when consumers cut back
Typical yearly swing
In a typical year the price might end ~28% above or below where it started.
The S&P 500 swings about 17% a year.
If the market fell 15%
A broad 15% fall would move NKE about 15% in MAVEST's scenario model.
A learning scenario, not a forecast.
Debt level
A manageable amount of borrowing.
Step 4 · Your turn
Before you decide
Questions worth answering for yourself — there are no right answers.
- 168% of sales come from footwear. What happens if that slows down?
- 2If you already own Consumer Discretionary companies, does this add something new — or more of the same?
In your portfolio
You haven't built a practice portfolio yet. Thinking this through starts one, or open Portfolio Lab.
Starts the Decision Coach · practice money · you choose the amount
Price history
Simulated history on mock data. A price move alone isn't a reason to decide.
$94.50-0.40% today
+18.87% over 1Y · Market cap $148B
What others are thinking
Reasoning shared by other learners — not tips.
No one has shared research on NKE yet. Yours could be the first.
Others in Consumer Discretionary