Procter & Gamble
Consumer StaplesTide, Pampers, Gillette and other household brands
$168.40 +0.20% today · Market cap $396B
Step 1 · The business
What does it do?
P&G makes everyday household products — detergent, diapers, razors, toothpaste — sold in nearly every country.
How it makes money
Share of yearly revenue
Step 2 · The case for
Why might investors care?
What people like about it, then how the business is doing — each number in plain words.
- Steady demand regardless of the economy
How it's doing
Revenue growth
Sales grew 3% over the past year.
Large companies often grow 3–10% a year.
Profit margin
It keeps about $18 of profit from every $100 of sales.
Varies by industry: retailers ~3%, software 30%+.
Price / earnings (P/E)
Investors pay $26 for each $1 of yearly profit.
The S&P 500 average is around 20–25×.
Dividend yield
Pays about $2.40 a year for every $100 of stock.
Steady, mature companies often pay 2–4%.
Step 3 · The case against
What could go wrong?
The risks people point to, and how bumpy owning it can be.
- Slow growth
- Store brands compete on price
Typical yearly swing
In a typical year the price might end ~15% above or below where it started.
The S&P 500 swings about 17% a year.
If the market fell 15%
A broad 15% fall would move PG about 15% in MAVEST's scenario model.
A learning scenario, not a forecast.
Debt level
A manageable amount of borrowing.
Step 4 · Your turn
Before you decide
Questions worth answering for yourself — there are no right answers.
- 1If you already own Consumer Staples companies, does this add something new — or more of the same?
In your portfolio
You haven't built a practice portfolio yet. Thinking this through starts one, or open Portfolio Lab.
Starts the Decision Coach · practice money · you choose the amount
Price history
Simulated history on mock data. A price move alone isn't a reason to decide.
$168.40+0.20% today
+12.50% over 1Y · Market cap $396B
What others are thinking
Reasoning shared by other learners — not tips.
No one has shared research on PG yet. Yours could be the first.
Others in Consumer Staples